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What is Real Mineral Makeup?
A true mineral makeup powder is formulated without fillers such as talc;as a result is highly pigmented. This requires a large percentage of concentrated minerals in the formula. Look at the ingredient list to see where the minerals are listed. Since ingredients are listed in diminishing order, minerals should be at the top of the list. Also, look for an SPF rating in the label.
Compare the first four ingredients in Jane Iredale PurePressed Base SPF20 with a competitor:
Jane Iredale:
Titanium Dioxide, Zinc Oxide, Mica & Boron Nitride: ALL MINERALS
Competition:
Octyldodecyl Stearoyl, Zinc Stearate, Tocopherol, Ascorbyl Palmitate
All: NON-MINERALS
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